Sara says Deva Concepts breached its duty to manufacture and distribute products that were safe for consumers to use. The company has actually denied that its products cause any health issues, the DevaCurl hair loss class action lawsuit says. 11 to reassure customers that its products have been subjected to “rigorous testing that has confirmed they are safe and adhere to both quality assurance and regulatory standards.”ĭeva Concepts has not issued a recall of the products and has not warned consumers about the risks of hair loss or other risks associated with the DevaCurl products, Sara says. On Instagram, a search for #RecallDevaCurl reveals hundreds of posts from consumers urging Deva Concepts to recall the product claims the complaint.Īccording to the DevaCurl hair loss class action lawsuit, Deva Concepts has taken notice of these complaints and posted an update on its website on Feb. One Facebook group that raises concern about DevaCurl scalp irritation and hair loss reportedly has nearly 50,000 members. According to the DevaCurl class action lawsuit, thousands of consumers have reported they experienced hair loss during use of or shortly after using DevaCurl products.Īngry customers have taken to social media to complain about DevaCurl hair loss, the Deva Concepts class action lawsuit says. She also seeks a refund of the amount she paid to purchase the products. In the DevaCurl hair loss class action lawsuit, Sara claims damages for increased risk of hair loss and scalp irritation, anxiety and mental distress, unjust enrichment and restitution, and punitive damages. She claims the defendant made false and misleading representations about DevaCurl products and failed to disclose their defective nature. Plaintiff Sara Himmiche of Montreal says she experienced scalp irritation and hair loss after she purchased and used DevaCurl products. To make matters worse, the DevaCurl class action lawsuit says Deva Concepts misleads consumers into believing that the shedding and hair loss caused by the products is normal and blames any excessive hair loss on factors unrelated to the use of DevaCurl products, such as stress, dandruff, weight loss, giving birth, scalp buildup and certain illnesses. “However, despite Deva Concepts’ promises, which have caused many curly haired consumers across Canada to purchase and use the DevaCurl Products, use of the Products cause scalp irritation, excessive shedding, hair loss, thinning, breakage and/or balding during normal use by consumers,” the DevaCurl class action lawsuit says. DevaCurl Leave-In Decadence conditionerĪccording to the DevaCurl class action lawsuit, consumers pay a premium for DevaCurl products based on representations by DevaConcepts that the products are less harsh than other products available on the market.DevaCurl One Condition Decadence hair conditioner.DevaCurl One Condition Delight hair conditioner.DevaCurl One Condition Original hair conditioner.DevaCurl No-Poo Original non-lathering conditioning cleanser.The DevaCurl products named in the hair loss class action lawsuit include:
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